You can also learn how to use Google Search Console by reading this blog post by my colleague Matthew Barby and checking out Google’s official support page. Blogging helps increase SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more attractive to visitors. As you write blog posts, think about your target audience and what they might be looking for to find a site like yours. Add content that appeals to them and optimize posts with keywords, especially in titles and headlines. This guide will show you how to use Squarespace’s SEO targeting features and other tools to increase your site’s visibility to search engines.
Think about the words a user can search for to find some of your content. Users who know a lot about the topic may use different keywords in their searches than someone new to the topic. Google Ads offers a handy keyword planner that lets you discover new keyword variations and see the estimated search volume for each keyword. In addition, Google Search Console provides you with the top searches for which your site appears and the searches that led most users to your site in the performance report.
Each web page has its own permanent URL structure called a permalink. A clean permalink structure helps users and search engines navigate your WordPress site and improves their search engine optimization. As most blogs are currently structured, bloggers and SEOs have been working on creating individual blog posts that rank for specific keywords. Google’s free search console includes a section called Search Analytics Report. This report will help you analyze clicks on Google Search: It’s helpful to determine which keywords people use to find your blog content.
If you want to exclude multiple crawlers, such as googlebot and bing, you can use multiple robot exclusion tags. Just as a crawler needs to discover your site through links from other sites, you search console insights, need a link path on your own site to take you from page to page. If you have a page that you want search engines to find, but it’s not linked from another page, it’s as good as it is invisible.
The same goes for internal links to other pages of your website. If you’ve written about a topic mentioned in your blog post in another blog post, ebook, or web page, it’s good practice to link to that page. If you’re worried that your current blog posts contain too many similar tags, take the time to clean them up. Choose from 15 to 25 topic tags that you think are important to your blog and that aren’t very similar. That way, you don’t have to worry about duplicate content.