We recommend working with a professional team that can monitor your online presence and help you tackle every part of a strong SEO strategy. To get to the top of your local search results, all you need to do is serve your local community and focus your marketing efforts on potential customers in your area. In addition, you have the option to add short posts with links to promote your services, products or special events. topnotchseo We simplify local marketing with unparalleled data and insights, smart technology that learns what works for you, and storytelling that helps your business connect with local consumers. Our digital marketing agency offers SEO and PPC services, social media marketing, web design help and much more. Google My Business is a free tool that helps small businesses manage how their business appears on Google Search and Maps.
Quickly communicating information to potential customers from a trusted and legitimate source is the main benefit of Google My Business listings for local businesses. However, local businesses can take advantage of much smaller benefits with this convenient feature. When you run a local business, it’s vital to spend time and effort on your Google My Business listing. It’s the way many customers make their first interaction with your business, and it’s how people figure out their address, phone number, and hours of operation. Here’s the answer to the common question: “How important is Google My Business to local businesses?” More importantly, you get the “why” behind the answer. Unless your business has a lot of locations or can move constantly, it’s a little harder to stay close to your prospect’s location.
You can use this marketing tool to promote your business on local search engines and maps for extra reach. Having inconsistent information confuses potential customers and negatively affects their ability to rank in searches. As we said, GMB is a free business list on one of the largest search engines on the internet, putting your business in front of many potential customers.
GMB helps with local SEO, offers the ability to communicate with your customers through reviews or messages, and provides useful information about your customers’ buying paths. If the company has a physical location that customers can visit for face-to-face interactions, it must share this information now. If the business operates only online or has a physical location, but doesn’t receive customers in person, select “No” instead. A direct search is when someone goes to Google and enters your business name or business address. Regardless of the intention, these are people who are aware of you.
In addition, customers who find a brand through their Google My Business listing are up to 50% more likely to make a purchase. By simply creating a Google My Business listing and completing the verification steps, your store’s location will also appear for local searches on Maps. While a quick Google search is effective in refining the options, especially for consumers on a mobile device, 86% of people use Google Maps to find nearby businesses.
It allows you to see how consumers are using your products or services, what strategies you need to maintain, what things need to change, or the areas where you need to improve. For a brief overview for those unfamiliar with the service, Google My Business is a free internet service designed to promote local businesses online. It’s a tool that allows business owners to manage how they appear online on Google and make their business stand out. A discovery search is when search users have typed something generic, such as “plumber near me” or “grocery store now open”, and their listing of businesses has appeared in local search results.
The best part is that customers end up on the front end of your store without even visiting your business website. The one-time 7 package is now limited to just three local offers, hence the 3-pack title. Google Business Profile’s ability to incorporate search engine results into marketing companies is a huge advantage for all local businesses. It’s not just a list of companies, but a robust tool that benefits you by appearing in Google Search.
Through this feature, companies can quickly answer questions and help current and potential customers. You’ll need to enable this feature in the Google My Business dashboard to receive messages. After you’ve made sure your business information is correct, you’ll want to add images that help potential customers see what you’re doing. Use high-quality images of your business to make your profile stand out. In the past month, an estimated 16,600,000 searches were conducted for “food near me.” But enough of my browsing history during the meal (sorry, I couldn’t resist).
A well-planned and knowledgeable GMB can help you enter the first three search results, this will be a great way to get people to your website or physical store. A common challenge for local businesses is to get an increase in high-quality website traffic and store visits. While there’s no way to completely avoid ups and downs throughout the year, having a Google My Business listing can go a long way toward increasing your grades across the board. Not only do these listings show users where their business is on Google Maps, but they also appear at the top of the search results page, providing a significant benefit to their impression share. To better demonstrate how important this is from a business perspective, brands listed in Google’s local 3 package get a whopping 700% more clicks than brands that don’t.
More reviews and positive reviews can improve your business’s local ranking. Your position in web results is also a factor, which is why search engine optimization best practices apply. Even if you have a presence on social media, you should still use Google’s Messages feature. Because posts are likely to reach your audience at a different stage of the buying process than your Facebook page or Instagram profile. It may seem like a simple feature, but a GMB list can be a hugely powerful SEO tool. Google My Business can be a very powerful tool to manage your local business online and outperform competitors in local search results.